7 Key Advantages of Video Marketing for Small Businesses
Author: Gloria Mopotu
Video marketing is not a brand new concept. In fact, it has been around for a while. However, the availability of video marketing, to more than just large companies, is relatively new. As 2016 has been dubbed the year of video with everyone, from individual influencers to large corporations, has started incorporating video clips promoting products, services and more.
As video marketing is still new in the business world, small business may feel a little skeptical about using videos as a marketing tool. In this particular post, we will show you give you a rundown of how video marketing can help your small business as well as all the advantages it brings, to motivate and encourage you to include video into your marketing plan. Startups and small businesses can benefit from video marketing in multiple ways.
“Your product is a story, tell the best one you can.”
The Perks of Video Marketing
When it comes to engaging and attracting people, video is the best compared to other forms of content. Videos are a great way to connect with your audience and help to get your brand out there. By creating the right video content and marketing strategy, you can be sure that your brand will spread like flames.
Increase online presence
If your business does not have an online presence, it will be very difficult for the most to survive let alone become successful. Video marketing has the capacity to help your business increase online presence by making your content more engaging and more easier to digest. In addition, with videos, people are encouraged to click a subscription link or visit a website which then also gives them an opportunity to spread the word by clicking the share button.
Boost Social Media Engagement
Engagement is very important in the digital marketing world. If your content doesn’t drive engagement, traffic and conversion will suffer. Videos promote social media engagement. The key to becoming a successful social media user is in the engagement. If you produce relevant and educational video content that speaks to your ideal clients, I guarantee you’ll see an increase in your social media engagement. How to increase social media engagement for your brand:
1. Talk about your topic and not just the brand
2. Use images in your post
3. Using influencers to share content
4. Make your customers feel engaged
Inexpensive to Produce
If you have someone in your team that knows how to work a camera and has editing skills, then that’s all you need. In this case, you will not need to pay anyone to create and edit your videos for you – everything can be done in-house.
Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales. Video marketing WILL help increase sales for your business… give it a try and see what happens.
Video appeals to Mobile Users
Video and mobile are inseparable. Research has shown that at least 90% of people watch videos on their mobile phones as people spend a great deal of time on their phones on a daily basis. So what better way to market your product/ service than through video?
Video content on your website will increase the number of times that people visit your site. The longer people spend on your site builds a higher level of trust with search engines and signals to them that you are providing good content. Also, as Youtube has become part of Google, this will positively affect video web content. The most important thing is to optimize your video content on YouTube for SEO.
1. Make sure titles and descriptions are accurate
2. Add links back to your site
3. Include any other important information your audience should know about the products or services you’re promoting, or whatever information is in keeping with the premise of the video
How To Improve your Site’s Ranking (SEO)
Establish Quality & Relevant Content
Creating quality content specifically intended for your users will increase site traffic. This will automatically improve your site’s authority and relevance. You have to identify and target a keyword phrase for each page. Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
Keep Updating Your Content
Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
When designing your website, each page contains a space between the <head> tags to insert metadata or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
1. Title Metadata
2. Description Metadata
3. Keyword Metadata
Have a link-worthy site
Creating link-worthy content takes a lot of time, planning, and strategy. The types of links you really, really want – editorially-given links (i.e., natural links) – are typically the hardest to get. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination.
If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to grow stronger. Video marketing can be used effectively to promote any kind of business. In today’s image-oriented society, it is a tool you can’t afford to overlook.
Now that we have given you in-depth information regarding the advantages of video marketing, find out the top three video marketing trends that will be beneficial in your strategy.
Check out how you can make a kick-ass video for your video marketing strategy.