HomeVideo ChannelsInterviewsCreating Unique Coffee Experiences – The Coffee Academics

Creating Unique Coffee Experiences – The Coffee Academics

Creating Unique Coffee Experiences – The Coffee Academics

Coffee Academics makes specialty coffee accessible and exciting for everyone! From sourcing globally for the best quality coffee beans, to roasting onsite to finesse the inherent character of coffee and meticulously cupping to ensure quality, every molten pearl of coffee speaks of a new interesting interpretation of the perfect brew. An experience you’ll never forget!

– Jennifer Liu, Owner & Founder & CEO of The Coffee Academics
– Anson Bailey, Head of Consumer & Retail of KPMG China


Undoubtedly coffee has become one of the most popular drinks worldwide. Normally, mornings mean kickstarting your day with a hot fresh cup of coffee but today, coffee has become a social drink similar in popularity to alcohol. Nowadays, hanging out at coffee shops with friends or meeting clients for business purposes has become a big social trend. Regardless of whether people drink coffee or not, gathering at coffee shops such as Starbucks,has developed people’s taste for the brewed drink to the point where more people are addictive then before. With a wide range of coffee shops in all parts of the world, the coffeehouse industry has become the next big thing for meeting people and hanging out with your friends and family.


In Hong Kong, the coffee shop culture has grown exponentially over the years with over 250 speciality coffee shops which can be seen in almost every street. One of these coffee shops is The Coffee Academïcs. This particular space is unique in that it does not only offer specialised coffees to its customers but it also offers a working space for a growing community of likeminded coffee lovers. The Coffee Academïcs was born in November 2012 and was founded by global entrepreneur, Jennifer Liu. According to Jennifer Liu, she believed that “the Hong Kong consumer market was ready for a specialty coffee experience that can be offered only by The Coffee Academïcs independent group of coffee houses.”


Since its inception, the Coffee Academïcs has taken speciality coffee to new heights. With multiple shops in Hong Kong, Singapore and China, the Coffee Academïcs offers coffee connoisseurs an out of this world taste and unique coffee experience. For all coffee lovers out there, this distinctive coffee shop serves a wide variety of coffee styles and flavors. From Bespoke Coffee which allows personalised custom blending to globally inspired coffees such as Iced Apple Macchiatos which draws its inspiration from the snow caps of Mount Fuji. The array of these delicious drinks arrive in twelve mouth-watering flavors that are only available during a particular month of the year.


In addition to tasty coffees, the shop also offers classes and a comprehensive series of workshops that are run by expert baristas and trainers. Some of these classes include, Coffee and Cupping, Grinding and Brewing, as well as Latte Art. By definition, specialty coffee falls within the top 5% of the best arabica beans with a grade of 80 points and above. The Coffee Academïcs is proud to offer a selection of award-winning blends, with a rating of 92-points and 93-points for its TCA House Blend and JWF Blend respectively, hence receiving the top score in Asia and ranked 3rd in the world in 2012 all the way through to 2015.


According to market research company, Frost and Sullivan, The Coffee Academïcs ranked first in specialty coffee in 2017, Hong Kong. Privately owned with plans for expansion through strong partnerships.

For all caffeine fanatics out there, head over to Coffee Academïcs and get a taste of some of the best coffees that Hong Kong has to offer. Check out some of the coffee shops in the address below.


Hong Kong- The Coffee Academïcs

Guilar House

24 D’Aguilar Street, Central


Shanghai-The Coffee Academïcs

Room 5–5A,

1st Building, South Sanlitun Road,

Chaoyang District, Beijing


Singapore-The Coffee Academïcs


252 North Bridge Road,

B1–12, Raffles City,




This is a collaboration between BeFast.TV, WHub and KPMG.


About WHub
WHub is the best way for startups to attract the resources they need such as; talent, investors, and collaboration. WHub spear heads many community programs with university collaboration including Job Fairs, Expert Panels and Startup Events. WHub is the Startup and Talent Platform in Hong Kong. With such a large audience and University connectivity, it goes beyond just a simple Job board or Startup Portfolio. WHub also offers transparent data to all startups concerning increased visibility and viability.


About KPMG
KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 154 countries and territories and have 200,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

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