HomePodcastsJay KimJay Kim: Episode With Ashley Galina Founder of Alarice & Chozan

Jay Kim: Episode With Ashley Galina Founder of Alarice & Chozan

Ashley

Jay Kim: Episode With Ashley Galina Founder of Alarice & Chozan

Ashley Galina writes a book in three and a half months. And not just any book — a bestseller. While continuing to run Alarice and ChoZan, Ashley is also building her personal brand with podcasting, vlogging, and speaking engagements all over the world.

 

In today’s episode you’ll learn:

– About Ashley’s new bestselling book

– About some of the hot trends in China

– About the various Chinese social media platforms and how they’re used

– How Chinese social media use differs from that of the West

 

Detailed Show Notes

(2:03) Jay and Ashley chat about the book writing process

(3:23) Ashley gives an overview of her work

(7:09) Common misconceptions foreigners have about the Chinese market

(11:41) A current hot trend in China — entrepreneurship, a.k.a. 9-9-6

(13:16) Other hot trends in China

(16:54) Chinese consumer attitude toward spending

(19:58) WeChat and Weibo comparison

(27:18) How the Chinese use social media differently than Westerners

(28:30) Details on the percentage of usage for both of WeChat and Weibo

(30:24) Forecast of what Chinese social media will be like in five to ten years

(37:05) Plans for 2018 — building her personal brand, speaking, and writing another book

(40:58) Advice for aspiring entrepreneurs

 

For more podcasts from Jay Kim, click here.

Share With: