Jay Kim: Episode With Seth Godin, Marketing Guru
Seth Godin is a bestselling author, distinguished teacher, prolific blogger, and eminent entrepreneur. He’s been described as the world’s foremost expert on marketing in the digital age and routinely writes about a wide range of topics, including education, leadership, the power of ideas, and personal development.
After founding two hugely successful Internet companies in the first half of his career, Seth turned his focus to spreading ideas and helping others achieve greatness by pushing them to get outside of their comfort zones. As the author of over 18 books and the founder of the altMBA, an online leadership and management program, Seth describes himself as a teacher first and entrepreneur second.
In this week’s episode, Seth and Jay dive deep into what it means to be creative and how marketing works to keep you complacent and unhappy. Tune-in to learn:
- Why competence is overrated and how it’s killing your creativity
- How to know if you’re ready for Seth’s altMBA program
- Why big companies work to keep you compliant by stifling your creativity
- How to use fear as a compass to unlock your creativity and get out of your comfort zone
What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: @jaykimmer.