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World’s 1st Mind Reading Robot

World’s 1st Mind Reading Robot

Robots and meditation do not seem to go together but McCann Group is here to prove you wrong. The world’s first mindfulness meditation led by the robot “CRE-P (pronounced as “clip”)”. Matsusaka Shun, the Creative Director of McCann Group Japan, explains step-by-step how mindfulness meditation works and what are the perks of letting AI robot guide you through the process. Though that is not all this robot does, it can also act as a “tool” for Marketing Directors everywhere. It draws from a vast database of advertising and formulates the most effective paths of advertising catered to the viewer’s wants and the creator’s needs.

Event: RISE Conference, 2017
Location: Hong Kong Exhibition Centre, Hong Kong
Speaker: Matsusaka Shun, Creative Director at McCann Group

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