Startup SisuGirls inspires girls to be brave and strong
Chloe Chick, a founder of SisuGirls about the global movement inspiring girls to be brave, confident and strong through digital platform providing edicational content and participating events. SiSuGirls encourages girls by showcasting Community Ambassadors – brave women as mountain bikers, hockey players, rock climbers and professional athletes who eat ultramarathons for breakfast!
Sisu (see soo) is a Finnish term loosely translated into the English language as strength of will, determination, bravery, perseverance and acting rationally in the face of adversity. Sisu is about taking action against the odds and displaying courage. Deciding on a course of action and sticking to that decision against repeated set-backs is sisu. Sisu is a mindset, a spirit and a characteristic we can develop.