Streets of Silicon Valley – Abe McCallum
Did you know that the streets of Silicon Valley are full of successful entrepreneurs and startups? Check out the interview with Abe McCallum, Product Architect, inventor of Clikthrough Inc, the platform that converts your video into online point of sale.
Clikthrough’s technology enables consumers to “clik” and play with a fully interactive video experience. This interaction is analysed through Clikthrough’s analytics tool, measuring video-viewing behaviour, product shopping and social networking. Once all this data is accumulated, the plan for increasing the video’s popularity and sales generated is formulated and executed. They describe what they are doing as having “created a more profitable interactive model for the future of video where all of the players – producers, advertisers, and consumers – get exactly what they are looking for.”